Recently I interviewed Jen DeVore Richter in relation to attracting more business online with ease and ethics.

Recently, actually the 29th of September to be exact, I spotted a cardigan in an email I received from a company. I hadn’t ever purchased from them before but I have purchased clothes on line this year.

It really caught my eye It was called “comfy cardigan” and just conjured up a feeling of comfort as the colder mornings have arrived and shorter days are looming. It was a perfect hook to get me interested! I clicked into the website, liked what I saw but I didn’t do anything about it and, I really don’t know why!