Recently I interviewed Jen DeVore Richter in relation to attracting more business online with ease and ethics.

Learn how to effectively create your business story and engage on Twitter in a meaningful way to create brand awareness and business leads.

Taking part in Twitter hashtag hours is a way to get in front of your targeted audience.

We had a recent brand awareness collaboration with The Mindful Marketers and due to our strategy which was formulated with our client's need at the forefront we had both hashtags trending in Ireland.

Please do get in touch if you want to get your brand in front of the right people. We have a proven track record! More information on how to get involved here.

Recently, actually the 29th of September to be exact, I spotted a cardigan in an email I received from a company. I hadn’t ever purchased from them before but I have purchased clothes on line this year.

It really caught my eye It was called “comfy cardigan” and just conjured up a feeling of comfort as the colder mornings have arrived and shorter days are looming. It was a perfect hook to get me interested! I clicked into the website, liked what I saw but I didn’t do anything about it and, I really don’t know why!

Twitter Chats are a great way to network on line.

There are many focused twitter chats which deal with a particular area like start ups, those in the wedding industry or those wishing to share knowledge about social media.

When you go onto a hashtag hour make sure you use the hashtag for that particular hour e.g. mine is #irishhealthhour. Often times the hour will have a guest on or someone promoting something so ensure you use all hashtags being used on the night.

The practice of less is better in your content can work like a dream.

There is no need for extra words, if extra words in your blog or your post serves no purpose.

If you were trying to get a point out in your blog about your product then make sure that this is being heard.  If you fill your blog  or posts with "fluff" just to reach a particular word count then the real message can become hidden or the reader may go off in a tangent.